All Industry Marketing (AIM) is the generic marketing agency for UK cinema. Acting on behalf of cinema owners and film distributors, AIM's mission is to get more people to go to the cinema to see a wider range of films. Current projects include Orange Wednesdays and various anti-piracy initiatives, and it will be launching a major new subscription-based film club later this year.

The British Video Association represents publishers and rights owners in the home entertainment industry. The BVA is the most authoritative source of video industry statistical information

The BVA is the founding member of the Alliance Against IP Theft, a cross industry lobbying group campaigning for improved enforcement against IP theft and legislative reform to ensure British creativity and innovation is properly protected and rewarded. In March 2004 the BVA set up the Industry Trust for IP Awareness, an audiovisual initiative to improve public understanding of the value and significance of copyright work for future entertainment.

The CEA is the trade association for cinemas in the UK, representing the interests of approximately 90% of cinemas (which includes multi-national companies, national plcs, smaller circuits, independently owned cinemas, council cinemas and regional film theatres).

The Entertainment Retailers Association is the voice of UK retailers and wholesalers of recorded music, video, DVD and games. ERA's 200 members operate over 5,000 UK stores. ERA 's membership includes every type of entertainment retailer and wholesaler from small independents, to chains, supermarkets and internet and digital retailers. ERA members accounted for approximately 90% of sales of UK packaged entertainment in 2006, a market worth £5.1bn. ERA was formed in 1988 by a group of 10 record retailers but has since expanded to embrace the entire packaged entertainment business, both physical and digital and has strong links with fellow associations around the world. ERA aims to provide a forum both within the sector and outside it and in particular monitors and seeks to influence legislation affecting its members. ERA aims to foster the highest standards of retailing and wholesaling in the entertainment industry. As the entertainment industry's direct interface with the public, ERA members are staunch advocates of the consumer interest in entertainment. ERA's business is conducted via a Council of 18 elected from the association's membership.

Film Distributors' Association is the trade body for the UK's feature film distributors - the companies that release films in cinemas and promote them to audiences. UK distributors launch around 500 new titles every year, so it's a highly competitive market place. You can discover lots more about how the film business works from FDA's websites - start at www.launchingfilms.com

The UK Film Council is the Government backed strategic agency for film in the UK. Its main aim is to stimulate a competitive, successful and vibrant UK film industry and culture, and to promote the widest possible enjoyment and understanding of cinema throughout the nations and regions of the UK.

The Alliance against Intellectual Property Theft is a unique coalition of 17 UK trade associations and enforcement bodies, providing a single voice for those who share an interest in preventing intellectual theft in the UK.

They are concerned with ensuring intellectual property rights are valued in the UK and that a robust, efficient legislative and regulatory regime exists, which enables these rights to be properly protected. Their members work closely with Trading Standards and local Police forces to reduce the harm caused by intellectual property crime in local communities and ensure legitimate businesses and traders are able to operate fairly.

They also work closely with the Department of Trade and Industry and the UK Intellectual Property Office to raise awareness of the harm caused by IP theft. They are also active supporters of, and participants in, the IP Crime Group, which facilitates cross-departmental dialogue and joint working amongst the relevant enforcement bodies and organisations.

FACT was created in 1983 and its primary purpose is to protect the United Kingdom’s film and broadcasting industry from counterfeiting, copyright and trademark infringements. Today, FACT is the leading representative trade body committed to protecting the interests of the industry. FACT also has an important role in ensuring that the government and public understand the threat to the UK’s film and television industry and the community at large from the growing threat of DVD and Online/Internet-based piracy. Its members include major British and American studios, television, satellite distribution, media and production companies, industry associations and societies.

The VSC was established in July 1989 in response to Government concerns about the video industry. The VSC is a non-profit-making company and its primary task is to develop and administer a Code of Practice which has been designed to promote high standards within the video industry and to ensure that pre-recorded video is provided to the public in a responsible manner.

In July 1993 the VSC extended its Code of Practice to promote high standards within the computer games industry and otherwise to ensure that games are provided to the public in a responsible manner.