The Industry Trust has a sizeable challenge ahead: to limit copyright theft of film and television content. Copyright theft costs the UK film and television industry around £500 million every year. With almost one third of Britons involved in viewing or buying illegal film and TV content (Ipsos MORI), the issue has been described by Lord Triesman as the “most pressing issue of the digital age”.
With the biggest barrier to success the public perception that the film and TV industry is “rich, faceless and excessively commercial”, the Trust has recognised the need to work with on-the-ground industry practitioners or film fanatics (that’s you!) from the very start. Those working ‘behind the scenes’ put a credible, human face to the importance of copyright for the creative industries, making consumer education more possible. Those with a passion for film realise that copyright theft will limit future film production.
Every time piracy hits the headlines, there is a small but vocal group who speak out in favour of free content. We need you to help us counteract this standpoint, showing the other side of the argument, so it comes from the very people whose livelihoods depend on the film and television industry.
